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Zalo App: The All-In-One Super App for Vietnamese Users

In the last decade, Vietnam has experienced significant growth in the technology industry, and the country is now considered to be one of the fastest-growing digital markets in Southeast Asia. With a population of over 97 million people and increasing smartphone penetration rates, the demand for innovative mobile applications has never been higher. One such application that has taken Vietnam by storm is Zalo App. Zalo is a super app that offers users an all-in-one experience, with features such as messaging, calling, social networking, gaming, and more.

History of Zalo App

Zalo was developed by VNG Corporation, a Vietnamese technology company, and was first launched in 2012. The app was designed to provide a messaging platform that would compete with the likes of WhatsApp and Viber. However, over the years, Zalo has evolved to become much more than just a messaging app. Today, Zalo is a super app that provides users with a range of features, including social networking, gaming, news, and e-commerce.

Zalo’s Features

Messaging and Calling

Zalo’s messaging and calling features are similar to those of other messaging apps. Users can send text messages, voice messages, and make voice and video calls. However, Zalo offers some unique features, such as the ability to send voice messages that are up to 10 minutes long, which is longer than the usual messaging app’s limit of one minute. Zalo also allows users to make calls to both mobile and landline numbers, making it easier to communicate with people who do not have the app installed.

Social Networking

Zalo has a built-in social networking feature that allows users to create profiles, follow other users, and share content. Users can post status updates, photos, and videos, and also join groups based on their interests. Zalo also has a feature called “Zalo Blog,” which is similar to a blogging platform where users can write and publish articles.


Zalo has a range of games that can be played within the app. These games include casual games, such as puzzle and arcade games, as well as more complex games that can be played with friends. Some of the popular games on Zalo include Ludo, Caro, and Poker.

News and E-commerce

Zalo provides users with a range of news content from different sources, including newspapers, blogs, and websites. Users can customize their news feed by selecting topics of interest, and they can also save articles to read later. Zalo also has an e-commerce feature that allows users to shop for products and services directly within the app.

Zalo’s User Base

Zalo has a significant user base in Vietnam, with over 100 million registered users as of 2021. The app’s popularity can be attributed to its wide range of features, which cater to the needs and interests of Vietnamese users. According to a survey conducted by We Are Social and Hootsuite in 2021, Zalo is the most popular messaging app in Vietnam, with a market share of 49%. Zalo’s user base is diverse, with users ranging from teenagers to elderly people. The app’s popularity has also spread beyond Vietnam, with a significant number of users in other Southeast Asian countries, such as Cambodia and Laos.

Zalo’s Business Model

Zalo’s revenue model is primarily based on advertising and e-commerce. The app allows businesses to advertise their products and services within the app, which is an effective way to reach a large audience. Zalo also has a payment feature that allows users to pay for products and services directly within the app, generating revenue for the company. In addition, Zalo charges businesses a fee for using its e-commerce platform, which provides a range of tools

Zalo’s Impact on Vietnam’s Digital Market

Zalo has had a significant impact on Vietnam’s digital market. The app has played a key role in the growth of the country’s e-commerce industry, which is expected to reach $52 billion by 2025. Zalo’s e-commerce platform has made it easier for small and medium-sized businesses to sell their products online, and the app’s payment feature has made transactions more convenient for users.

Zalo has also contributed to the growth of Vietnam’s gaming industry, which is expected to reach $1.5 billion by 2025. The app’s gaming feature has provided a platform for local game developers to showcase their products and reach a wider audience.

Zalo has also had a positive impact on Vietnam’s digital literacy. The app has made it easier for people to communicate, access news, and shop online, which has helped to bridge the digital divide between urban and rural areas.

Zalo’s Challenges

Despite its success, Zalo faces some challenges in the Vietnamese market. The app’s success has attracted competition from other messaging and social networking apps, such as Facebook Messenger and TikTok. These apps have also been developing new features to cater to the Vietnamese market, which could potentially draw users away from Zalo.

Another challenge for Zalo is the issue of privacy and security. In 2020, the app was accused of collecting user data without consent, which raised concerns about data privacy among users. Zalo has since made changes to its privacy policy to address these concerns, but the issue remains a challenge for the app.


Zalo App is an all-in-one super app that offers users a range of features, including messaging, calling, social networking, gaming, news, and e-commerce. The app has had a significant impact on Vietnam’s digital market, contributing to the growth of the e-commerce and gaming industries and improving digital literacy. Zalo’s revenue model is based on advertising and e-commerce, and the app has faced challenges from competition and concerns about privacy and security. Nonetheless, Zalo remains a popular and innovative app that has helped to shape the digital landscape in Vietnam.

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